Lafayette, LA - With Pixus Printing, GolfBalls.Com, and Bell’s Sporting Goods on our side, you can be pretty sure CajunBot and the team will be looking good.Pixus Printing is undeniably the finest company in digital graphics. I now have first hand experience to say that. Early in the week I described to Max Hoyt some basic concepts by waving hands in the air. In barely two days, Valerie Martin, who was not even there to see me wave hands, had converted the idea into digital proofs. A few quick iterations on mail and phone, the job was on the shop floor, and next day out the door, before the end of the week.
We got decals for the bots, enough copies to keep changing every few days, magnetic decals for our vehicles, decals for trailers, and a whole bunch of bumper stickers to give around. Last night Max and Wayne came by and personally put the decals on CajunBot and the trailer. Good thinking on their part. This would not be a good time to find out if Adrian has a soft touch.
GolfBalls.Com, one of few successful clicks-and-bricks store, is the brainchild of Tom Cox. I am beginning to get a sense of how Tom built this enterprise. Tom is quick in making decision and quicker in execution. In less than 10 minutes from walking into his office, Tom had settled on sponsoring personalized golf caps for the team. I met him at the end of the day on Wednesday. Next morning, I had a proof sent by mail. While we were going through the formalities of getting approval to print logos, he had already setup the operation to print names of team members.
Tom runs his shop by the numbers. He has every conceivable statistic about his operation at his finger tips, and can compute ROI for the minutest transaction. He is not a person who gives away anything easily. And when he does give free merchandise, he makes sure they are branded with GolfBalls.Com logo.
For Tom to give away free caps, without GolfBalls.Com logo on them, means a lot. CajunBot sure has touched his heart (or else may be time is taking its toll).
The rest of the team gear is being put together by Bell’s Sporting Goods. Finding this shop was like going on a treasure hunt. Danny asked me Monday morning to visit them before12:00noon so they could initiate the order. I called John Bordelon and was surprised to find that 12:00noon means 12:00noon. This company still work by the clock, and I could not ask John to hold on a few minutes into lunch time. It would have jeopardized the whole operation. Given the seriousness of being on time, I was pretty proud of myself when I made it to their doors on Jefferson Street at 11:45am. But guess what. There on that door was hanging a big sign – our office has moved to XYZ Johnston Street – a street which is jam packed during lunch hour. So there I was crawling through the traffic while John was enjoying his lunch.
I was expecting Bell’s to be a small place. I was not really prepared to see what I found. This is a pretty big store, on a scale similar to Academy Sports not too far down the street.
It was good thinking on John’s part to get his lunch first. What was supposed to be a visit to approve the design (and, more so, the funds), turned into a meeting to redesign the team gear. It was hard to resist redesigning because John had a catalogue full of some really cool clothes. And Danny, flamboyant in his talk, had picked some really simple red shirts. Having known of the alternatives available, it would have been pretty hard for me to enjoy the previous choice.
Bell’s Sporting Goods is a pretty old, established enterprise. Which means they use computers mostly for printing invoices, and to some extent to send emails. (That explains whey you cannot click on this company’s name.) John likes to do all the work with pen and paper. He is not the kind who’d use spreadsheet. And I do not like to count, let alone add and multiply numbers. So we ran into some cultural differences.
Though John is yet to enter the digital age, when it comes to execution he is just as good as Max and Tom. Even before I had reached his office, based on the order size and schedule given by Danny, he had scheduled the emroidery staff to be available on weekend and to hold off any other order. As soon as I finalized on the new design, he was on the phone getting the material shipped from Dallas. I visited him yesterday and he is expecting to finish all of the clothing by this weekend.
When you have people like Max, Tom, and John you understand why people love Lafayette, LA. This town is packed with people like them. People who do world-class quality work with down-to-earth attitude.
- Arun Lakhotia